Rethinking CRM
IIZUKA is acting as a main sponsor at a Public Sector Forum event in Woking on 30th October 2007.
Peter Coates Northumbria 101 Operations Manager will be one of the speakers and delivery a talk entitled 'Shared front office brokerage and advocacy - a new way to serve citizens?'
Peter will highlight how his experience of delivering joined up services from multiple organisations has influenced the way he perceives the value of CRM implementations:
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Why we need to re-think how we manage service delivery from multiple organisations to the citizen
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Should we be offering the citizen a single view of us rather than building corporate CRM’s for us to have a single view of them?
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Is a brokerage and advocacy model the way forward?
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What are the ICT needs?
It should be a stimulating day for the 80 delegates from over 30 public sector organisations.
